For this project, I was tasked with designing and animating custom motion graphics for zö agency. They hired authenticWEB, the digital marketing agency I worked for, to create case story videos showcasing the branding work they completed for their clients. For one digital marketing agency to entrust another agency with an internal marketing project is a tremendous compliment. The case stories incorporate remote interviews that another team member edited for content. As Senior Video Editor, I was fully responsible for the design and animation.

Before beginning the animation process, I participated in a design strategy call with our Art Director and zö agency’s CEO to discuss the goals of the project. Then I followed zö agency’s branding guidelines to create a test animation as a proof of concept. Once the test was approved, I proceeded with the design and animation of the actual videos.

Each case story was initially designed in the typical 16:9 aspect ratio and included 3 versions with minor differences in content designed to target different potential clients. I also created portrait and square versions of those full-length animations in addition to shortened versions in those aspect ratios for use on social media. Producing so many different versions of the animations in different aspect ratios required careful attention to detail and meticulous planning in the initial design stage.